Primark Birmingham

Think Big

The worlds biggest Primark is now open! The project has been a mammoth task and hosts a whole variety of signage produced in our workshop at Widd. We have created signage not just for the retail space but also a barbershop, two cafes and a Disney space all under the same roof. Much of the signage is bespoke to this very unique store which includes LED illuminated brand signage, laser cut directories, wayfinding signage, Disney brand signage, custom light boxes, LED neon like features and new proximity aware signage. The signage has been incorporated well within the architecture of the Pavilions building, which has created a fantastic shopping experience and a lot of excitement for the world of Primark!

Striking entrance to the new store, LED illuminated fascia signage

Striking entrance to the new store, LED illuminated fascia signage

An impressive entrance, Widd have created signage throughout the colossal store

An impressive entrance, Widd have created signage throughout the colossal store

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Widd have installed directional signage throughout all floors

Widd have installed directional signage throughout all floors

Full barbershop signage including lightboxes, custom baber poles, LED arrows and brand signage

Full barbershop signage including lightboxes, custom baber poles, LED arrows and brand signage

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LED illuminated disney features

LED illuminated disney features

LED illuminated changing room signage, activated by proximity sensor

LED illuminated changing room signage, activated by proximity sensor

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