Rushden Lakes

We recently celebrated the grand opening of Rushden Lakes, a fantastic new site in Northamptonshire. Rushden Lakes merges a new shopping experience within a natural setting by a beautiful lakeside. WIDD was set the challenge of coordinating and installing the mammoth signage plan. The project has brought many interesting challenges with a whole variety of types of signage. These include; various way finding signs, car park installations, illuminated visitor centre signage, monolith totems with park information and nature trail signage - all within the Rushden Lakes branding and to the high standard the park deserves. On top of this we have been involved with the park hoarding display for the future expansion which is a whopping 300m across the site.

Aside from the Rushen Lakes plan itself, we’ve also manufactured and installed full signage for the retailers schuh and Primark which are also located here.

After some 2200 production hours, over 12 Tonnes of steel and a major logistics task - the project has been great to be apart of and we look forward to seeing Rushden Lakes bloom.

 
"My gratitude to your team ( Design, Fabrication and Installation ) in being able to deliver the site and building signage at Rushden Lakes Phase 1. The patience shown during the approval process and the ability to accommodate late changes was a real benefit along with your flexibility with regards to installation. The team were a pleasure to work with and we hope to continue this on Phase 2 and 3."
Richard Black
 

Leeds College of Music

The new entrance extension for the Leeds College of Music has been a great success with the College winning two prestigious RIBA awards. Given the high architectural and design standards expected for the building WIDD were selected as a trusted design and delivery partner for the College. The external signage provides a subtle but effective marker for identifying the building whilst the internal signage is exquisitely crafted and fitted with bright and welcoming aqua neon.

David Warren, Leeds College of Music

David Warren, Leeds College of Music

"WIDD were selected as our design and delivery partner for the extension's signage. I knew they were design professionals and would work to the exacting standards myself and the architects set. What we got is perfect."

Gold lettering was carefully crafted to compliment the beautiful clean lines of the building's zinc clad exterior.

Gold lettering was carefully crafted to compliment the beautiful clean lines of the building's zinc clad exterior.

The internal welcome signage was hand made with a slight rust finish. The aqua neon was matched perfectly to the College's brand pallet.

The internal welcome signage was hand made with a slight rust finish. The aqua neon was matched perfectly to the College's brand pallet.

The Yas Hotel Abu Dhabi

Alex Murray, Founder of Ripe Design

Alex Murray, Founder of Ripe Design

"Ripe have worked closely with WIDD for over 10 years. They understand design and place branding. They are technical experts and in my opinion create the best signs in the world today."

Yas Hotel

Working in creative partnership with Ripe, WIDD designed the Yas Hotel signage in Abu Dhabi. Located on Yas Island and with the Formula 1 track running through the hotel this has to be one of the most exciting destinations on the planet. The Logo is a complex 3D shape representing the Arabic word character Y, the LED cloak 'shroud' of the building, the waves of the marina and the F1 track running through the heart of it

Front and rear view of the marque, with and without the shroud.

Front and rear view of the marque, with and without the shroud.

To facilitate the overlap in the main body of the logo, the wall side of the logo has a base and the top side rises up to the midpoint in the base. (g 1) The front side then has a top, with the rise from the lower edge to facilitate the overlap. (g 2)

To facilitate the overlap in the main body of the logo, the wall side of the logo has a base and the top side rises up to the midpoint in the base. (g 1) The front side then has a top, with the rise from the lower edge to facilitate the overlap. (g 2)